Saturday, February 14, 2009

A review on a post on e-tailing from My E-Commerce blog

Hello!I have reviewed a post on e-tailing from My E-Commerce which is Using Touch n Go card to buy fast food in Malaysia will be a reality.Touch’n Go is a smart card used by Malaysian toll expressway and highway operators as the sole electronic payment system. But now, Touch’n Go can be used in





Dunkin' Donuts


Touch ‘n Go card is an electronic purse that can be used at all highways in Malaysia, major public transports in Klang Valley, selected parking sites and theme park.Touch ‘n Go uses contactless smartcard technology. The card looks similar to a credit card.






User can continue using the card as long as it is pre-loaded with electronic cash. User can reload the card at toll plazas, train stations, Automated Teller Machines, Cash Deposit Machines, Petrol kiosks and at authorised third party outlets. Reload denomination is ranging from RM20 to RM500.Touch ‘n Go enhances the speed of paying for low value but high frequency transactions.

Apart from the speed, it is also very convenient because user no longer need to prepare for small change or wait in queue at the cash lane to complete the transaction. Touch 'n Go Sdn Bhd (formerly known as Rangkaian Segar Sdn Bhd), the operator of this Electronic Payment System, has several range of Touch ‘n Go cards to suit different market needs.


With this one card for all, for example, toll, parking, public transport and theme park. From my point of view, this is a more efficient approach for customers. One of the benefits of using Touch’n Go in fast food restaurant, convenience stores, hypermarkets and cinemas is we do no need to wait for attendant to give you the small change as there is alot of customers who do not have patience. We can save alot of time by having a smooth transaction.
Touch’n Go is easy, fast and convenience to customers, they can touch on the screen and then can pay for the items bought without digging for coins.


Besides that,this is a very good idea to implement Touch’n Go in fast food restaurant particularly during the peak hour time. In hypermarket, consumers need not to queue up for a long time as some of the counters tend to be closed. By using Touch'n Go, consumers can make payment faster and easier. Touch’n Go can easily be reloaded at anywhere anytime. For example, it can be reloaded through Maybank's ATM machine. So try to fully utilised the function of Touch'n Go to reduce traffic congestion especially during peak hours!

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