According to http://en.wikipedia.org/wiki/Corporate_blog, corporate blog is "A corporate weblog is published and used by an organization to reach its organizational goals. The advantage of blogs is that posts and comments are easy to reach and follow due to centralized hosting and generally structured conversation threads. Currently, all major browsers (including Firefox, Opera, Safari and Internet Explorer 7) support RSS technology, which enables readers to easily read recent posts without actually visiting the blog, which is very useful for low-volume blogs."
According to research of New PR Wiki, there was 58 (11.6%) of the Fortune 500 were blogging as of 17/5/2008. I just found out that a reasearch post by Mario Sundar in his blog, http://mariosundar.wordpress.com/2008/05/05/top-15-corporate-blogs-ranked-may-2008/ is very interesting and should be recomend to my readers also. He stated the top 15 corporate blogs by the method measuring the popularity and the number of blogs vs. number of links that’s being measured. As my espectation, the first place is Google's blog and following by Adobe and Flickr. Facebook is also a blog that a lot of people visits and its rank is no. 4.
Actually, the corporate blog is not same as my blog now. My blog is to provide information about e-commerce to all my friends that interest in e-commerce but the corporate blog usually is used for the business purpose.
There are 3 types of blog which is internal, external and CEO blogs. Internal blog is accessed through the corporation's Intranet, is a weblog that any employee can view. It encourages the employees to participate in the blog and discuss everything including the work place, their jobs, the product and everything to increase the employees communication. External blog is a publicly available weblog where company employees, teams, or spokespersons share their views. It is often used to announce new products and services (or the end of old products), to explain and clarify policies, or to react on public criticism on certain issues. It also allows a window to the company culture and is often treated more informally than traditional press releases, though a corporate blog often tries to accomplish similar goals as press releases do. In some corporate blogs, all posts go through a review before they're posted. Some corporate blogs, but not all, allow comments to be made to the posts. This is the main part I wanted to discuss today. This external blog can be using as a marketing communication tool for the companies to promote their products, discuss and improve the products or even sell the products. The last is the CEO blog. As the name, we can easily know that, it is the blog which written by the CEO of particular company.
Here is an example of corporate blog, http://en.community.dell.com/blogs/direct2dell/default.aspx about dell. Readers can refer to this blog and get some idea about corporate blogging. Work hard on this, it is because corporate blogging will become a more and more important marketing tool for companies because it involve telling and also feedback of all the stakeholders of the company and it is really easy, fast and effective.
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